Privacy Notice

Data we collect

• Account information — such as your email address and login credentials.
• Profile and preferences — such as age range, style and beauty preferences you provide to personalise the app.
• Content you upload — photos and images you provide for virtual try-on and other AI features.
• Usage and device data — such as app activity, telemetry, device identifiers and IP address.
• Support messages — information you share when you contact us for help.

How and why we use your data

• To create and manage your account (performance of our contract).
• To provide and personalise the Service, including AI try-on and advice features (performance of our contract; legitimate interests).
• To keep the Service secure and prevent fraud and abuse (legitimate interests; legal obligation).
• To improve our features and understand how the Service is used (legitimate interests).
• To provide customer support (performance of our contract).
• To send service-related communications, and marketing where you have consented (consent; legitimate interests).

How we share data

• Service providers and subprocessors — including hosting, database, AI processing and analytics providers that help us run the Service.
• Paddle — our Merchant of Record, for the sale of subscriptions, payment processing, subscription management, tax compliance and invoicing.
• Professional advisers — such as legal and accounting advisers, where necessary.
• Authorities — where required by law or to protect our rights.

Data retention

We keep your personal data for as long as your account is active and as needed to provide the Service. When it is no longer needed, we delete or anonymise it, unless we are required to retain it to comply with legal obligations.

International transfers

Where your data is transferred outside your country or the UK/EEA, we rely on appropriate safeguards such as standard contractual clauses or adequacy decisions to protect it.

Your rights

Depending on where you live, you may have the right to access, rectify, erase, restrict or object to the processing of your personal data, to data portability, and to withdraw consent at any time. You may also have the right to lodge a complaint with your local data protection authority. To exercise your rights, contact us through the app, and we will respond within the time required by law (within one month for UK/EEA requests).

Security

We use appropriate technical and organisational measures — such as encryption in transit and access controls — to protect your personal data against unauthorised access, loss or misuse.

Cookies

We use essential cookies and similar technologies to operate the Service and keep you signed in, and may use analytics cookies to understand usage. You can manage non-essential cookies through your browser or device settings.

Contact

If you have any questions about this Privacy Notice or how we handle your data, please contact us through the support options in the app.